Blogging is one of the tactics that has been prevalent for a long time now. Though the internet’s landscape has changed drastically over a period of time, blogging has not lost its lustrous. Today, even the reputed companies are giving the same importance to blogging they give to social media marketing and other means of marketing. Thus, through blogging, a company can build its image and improve its business. Therefore, a blog is potential enough to maximize the business of a company. Now, I will break down the measures that bloggers should take advantage of to gain more followers.
Give A Complete Picture To The Reader
Today, people have access to various mediums to gain knowledge, unlike ten or fifteen years ago. Amidst all these, people still show their interest in blogs because they feel that blogs will provide a complete picture of the subject they are willing to know. They think that they don’t have to switch to any other medium as they can gain a compact knowledge about the focussed subject. For instance, if you have posted a blog under the topic ‘Laptops that are worth your money’, you should provide data about its sales across countries, its longevity, user reviews, to which professions a particular laptop suits, etc. You should not just put a full stop to the article by just speaking about its specifications. You must provide various perspectives about the speaking subject even which the reader hasn’t thought about. So, try to go as deep as possible about the speaking subject. Because this is what a blog reader usually expects.
Develop Personal Bonding
Spot the people who are interacting actively with your blog posts. Try to develop a strong bond with them personally. You can find any contact information of the person, such as email address, social media name, etc. Use this data to initiate personal interaction with them. Ask them how much they like your blogs and what’s more they are expecting from you. Making such moves makes the person on the other end feel that you are a genuine person. If you take a look into the CEO’s of many billion-dollar companies, they are keener on building an image about them that they are a simpler and down-to-earth person. Though they are making millions, they will try to establish that they are living a common man’s life. These measures will help them to get into the good books of the people. So, beyond content, garnering a good reputation for you among your blog visitors also plays a huge role in sustaining and enhancing your follower base. Trollishly is a commendable service provider that will help you in generating quality leads for you.
Share You Content Across Channels
Today, people are split across various platforms. Having a presence on other platforms is also a necessary factor to find your target audience. So, share your blog posts across multiple channels such as Facebook, Instagram, etc. You can also do podcasts to generate a new audience for your blogs. Podcasts are regarded as an infotainment medium. So, you will be given enough space to provide deeper insights into the speaking subject. Find a podcaster who could suit you and do podcasts with him. Subsequently, his listeners will be intrigued by the content you deliver them, which in turn drives new viewers to your blog posts.
You can collaborate with other people in your niche. For instance, let us consider that you are a fashion blogger. There are many fashion influencers on Facebook and Instagram. Promote your blogs by using them. Instagram stories possess a 2x higher engagement rate than ordinary posts. So, ask those influencers to promote your blogs through their Instagram stories section. Thus, capitalize on various channels to find your potential audience. Following this measure will help you in generating new followers to your blog.
Strengthen Your SEO
SEO plays a major role in maximizing blog traffic. So, implement the tactics that work best for you in strengthening your SEO. Find the keywords that are commonly used by your audience and add them to your blogs. Google Keyword Planner helps in spotting the best working keywords for you. However, ensure that the keywords you provide will improve your SEO ranking. Make sure you have not stuffed the keyword as it will affect your ranking drastically. The primary factor that Google considers for ranking is whether your blog post comprises everything of the focussed topic. It wants your blog post to be the one-stop destination for all the questions that arise from a viewer about the speaking subject. So, as much in-depth is your blog, chances are high for improving the SEO ranking of your blog post. Google algorithm currently focuses on the quality of the content, with keywords being secondary. So, rather than concentrating on keywords, try to provide quality content as it will improve your blog ranking on Google.
Go With Email Marketing
Emails are still considered as an appropriate medium to generate new leads. Because they are still having impressive open rates. With the improvement in technology, the medium used for communication is changing constantly. The official meeting is taking place through zoom calls today. However, still, emails have not lost their importance as every internet user has his own emails. So, you can rely on email marketing without any second thought. Send newsletters to your prospects and readers. Give a glimpse of what your blog post this week speaks about through the newsletter. Embed the link of the blog post along with the mail. This will surely drive new followers to your blogs and make them aware of your new updates.
Have A Look At Others
Today, people are more open on the internet than they are in real life. They don’t back down from expressing their thoughts. So, look into the blog posts of your competitors. People might have posted comments on their blog posts, such as asking a bit more elaboration about the subject focussed on the corresponding blog, asking queries, etc. You can respond to them and sort their queries. Make sure the reply is gentle. Eventually, they will end up clicking your name and end up landing on your blog. In such a manner, you can gain new followers for your blog.
Today, there is a common opinion that people are more intrigued by visual content, blogs have a consistent reader base. So, make use of the above tactics, which will avail enormous benefits to you. Craft your content with a complete dedication for which you will reap the benefit for sure.