Writing effective copy for your website is tough.
It’s even tougher to write content that gets recognized by search engines, captivates your audience, and increases sales.
It is more vital than ever to know how to write content that ranks high, gets clicks, and improves sales or traffic.
The goal of outstanding SEO copywriting is to drive sales and conversions for any business, freelancer, or blogger.
At SeekaHost University we understand which digital skills, tools, and techniques lead to success in the online marketing world and we, therefore, provide plentiful information, guides and online courses covering all of that and much more as you can see below:
Let’s take a look at the most important elements that attract your audience, increase traffic, and boost sales, which you can delve into deeper via our extensive SEO Training Course and SEO Copywriting Course.
1. Write For Humans, Optimize For Robots
As an SEO copywriter, the most basic rule you must always apply is to create content for humans before optimizing for robots.
Time and again, SEO copywriters, marketing specialists, and decision-makers think of controlling the entire process and influence algorithms. But the aim of great content should be to benefit readers, without manipulating the ranking, as audiences pay the money, search engines don’t.
The key to creating outstanding and reader-friendly content is by considering the ways of content consumption. This includes the 5 Ws of writing – who, what, when, where, and why.
Who identifies the demographics factors such as age, gender, education level, income level, marital status, occupation searching your content.
What type of content are they searching for, their precise question, what’s their requirement, what’s their objective?
When does the search for content take place dives into seasonal SEO (air conditioners during summers or chocolates during Valentine’s Day).
Where they are, not only geographically, but are they accessing content on the move, are they interacting with your content on handheld devices, optimization for such content consumption?
Why answers about the user intent, why people are searching for your content, why they need your business or solutions.
You need to think about and conduct research for all of these five components to create great content, and you will achieve this by being attentive towards your customers.
You can watch how our expert digital marketers Fernando Raymond and Manuela Willbold use SEO tools to find the best keywords to embed in an article for On-Page SEO so it ranks quickly in this video:
Using SEO tools to answer such questions can help hugely and enable you to get better and more productive results as explained in this article:
2. Related Terms – LSI, Synonyms and Keyword Variations Matter
Using related terms in your content is one of the ways that you could create great content, surge qualified leads, and expand your sales.
Algorithms over the years have advanced, so, to get your content to rank higher in search engines, you can use LSI (Latent Semantic Indexing) keywords.
Use LSI keywords and keyword variations throughout your content to get a far-reaching footprint.
This also helps you to dive deep to help search engines recognize you as the trusted destination for the solution that you are trying to disseminate with your content.
Having a larger and deeper keyword footprint will enable you to gain a profound association with your patrons. Give this a try yourself by using LSIGraph!
3. Length And Quality – Run To Get Ranked
Have you considered the role length and quality play in your content?
To get listed in the top search results page of a search engine, you need to generate content regularly that’s beneficial and serves a purpose for your customers, but it also must be lengthy.
The lengthier your content, the higher are your chances of ranking. Lengthy content offers you as a content writer a larger ground to operate with and create content that includes LSI keywords, keyword variation, and addresses questions.
To incorporate this strategy, expand on what your customer’s needs are, what they are seeking, what their issues are, and how your content can address their demands.
Providing value and vision will naturally create lengthier content, and consequently, get better ranking. Successful backlinking will also help in improving the ranks.
You can see how the SeekaHost University SEO experts go about that in some of our case studies:
4. Long-Tail Keywords – Go Long For The Win
The competition is getting fierce increasingly, whether it’s from giant or niche businesses trying to capture and monopolize your industry.
The optimum method to expand is by directing long-tail keywords. Long-tail keywords face lower challenges as compared to short-tail keywords, as a result, they are easier to rank.
Even if the search volume is low by using the long-tail keywords approach, you will be facing a comparatively reduced competition and gain qualified leads quicker and easier.
Long-tail keywords are easier to rank and bring in high-quality traffic as they are specific, they provide the answer to the who, what, when, where, and why of your consumer.
You can see how our SEO and content experts at SeekaHost University use long-tail keywords in blog posts successfully to drive more traffic to a client’s website:
We researched and found the long-tail keyword “how much does Invisalign cost” and because the orthodontist client offered this treatment we composed an article about it, adding this and other related short and long-tail keywords to the headings and main body text.
You can see that the monthly page visits to this blog post grew by over 22,000+ within six months. Do we need to say more?
5. Answer Questions – Questions Are Valuable
People make countless queries on search engines every single day.
It’s your responsibility as an SEO copywriter to answer customer questions, so your product or service is seen as trustworthy, and customers can depend on it to satiate their needs.
Work with exact keywords and users’ questions in your H2, H3 headings, or content that will allow search engines to recognize your content as highly beneficial to the audience’s needs (as you can see in our example in the previous paragraph).
By using an exact match, you would be applying questions that customers are asking, and through your content, you are providing valuable answers, leading to a higher ranking for your content. You can use Answer The Public keyword tool to get started.
These were some actionable tips for great SEO copywriting that you can use immediately.
We at SeekaHost University have a challenge for you: Pick one of your most popular pages and then optimize it by applying the best SEO strategies and see the difference for yourself.
Send us your feedback or case study and get in touch with our team for any questions here: https://university.seekahost.com/contact/ and if you register as a student you will have exclusive access to many resources for free and can speak to all instructors directly inside the e-Learning platform.