Pay-per-click advertising is a marketing strategy that lays your brand directly to your target audience. If done correctly this is the smartest way to have quick results.
PPC agencies spend an incredible amount of time learning and experimenting with new ways to make this work, so you don’t have to go through all the hassle. If you are looking to hire a Google Ads agency to manage and create your PPC campaigns there are specific things you need to be on the lookout for. We will discuss all that but here is a quick look at what to expect in this article:
- What to check in a PPC agency
- How to work with the agencies for satisfactory results
- Steps to landing the ideal agency
Highlight your goals and predicted outcomes
It is important to have a clear set goal of what you expect to achieve before trying to hire a PPC agency. Set your expectations and goals.
Your goals can include:
- Additional leads to your automated sales funnel
- Increasing sales on a specific product or products
- Increasing traffic to your landing page
- Increasing brand awareness
These are just overall goals, understanding what to expect makes it simple to pass the message of what you are after and puts everyone in your team on the same page.
Do not leave the agency to completely take over all the functions as you want a specific degree of participation.
What makes a great PPC agency?
Fact that you have now outlined your goals and expectations, you have to consider what to go for. Not all PPC agencies are similar as some thrive at specific types of advertising while others are more specialized in achieving customer satisfaction.
In the long run, it all depends on what you are aiming to get. These different agency characteristics are the bases you need to narrow down your choice of agency worth your investment.
Characteristics of a great PPC agency
- Value of data, results, and analytics
This form of digital marketing allows you to tie the revenue garnered to ad spend. You must have data analytics as these are needed for the success of future campaigns.
The best PPC agencies will utilize these numbers to strategize on ideas that will improve your overall ROI. Coupled with what they already know they create high yield campaigns.
The agencies understand the importance of collecting information. They will share the data collected with you. If you are not convinced yet ask them questions like?
- What tools they use to measure important PPC metrics
- If they will share data and results with you
- Whether a full analytics report is included with the offer
- Strategic partnerships and data sources
If you have been in business long enough you understand that the more campaigns you run the more data you collect. You’re therefore able to know how a specific audience behaves.
The best PPC agencies have an expansive database of stored first-party data. They can predict the buying behavior of the audience based on their past clients. Some agencies partner with leading social media platforms and can know about new updates and changes in advance.
These partnerships give the PPC agencies a deep in-sight that the non-partners lack. Check their website to check if they have partnered with any platform.
- Understands local search
A large position of smartphone users searches for businesses close to their location. Most of these searches lead to foot traffic. It’s crucial that you are not left out and your business shows up in these search results.
Choose an agency that is well vast with the knowledge of local search. Be sure to ask them specific questions to make sure you are making the right choice.
- Mobile optimization capabilities
Half of the clicks on search ads are from mobile devices. PPC ads need to be easily accessible on mobile devices. Hire a PPC agency that can keep track of the ever-changing search and social algorithms. Do not shy from asking questions such as:
- Do you leverage bid changers for mobile devices?
- Do you offer mobile-optimized display ads?
- Do you share results for previous campaigns?
- Focus on the right PPC groups
Find the right PPC agency that focuses on your specific niche. Understand what you are looking for first before engaging an agency. Some agencies handle only a single entity. For instance, some may only manage search campaigns while others manage consultations and paid campaigns.
Make an informed decision and choose the best PPC that suits your expectations.
- Excellent keyword research
Making money is not the sole reason for PPC advertising. Some businesses want to get more leads into their sales funnel, some want to grow their email list. Whatever your goal is the agency must understand the goal and help you achieve the set target.
- Knowledgeable in digital marketing
Find an ads agency that will create quality and effective campaigns to push your business forward using digital marketing strategies. PPC requires the knowledge of keywords that hit the right audience. Great agencies see your vision and help improve pieces of your strategies.
How best to work with a PPC agency?
If it’s your first time working with a PPC agency you might be a little unsure of what to expect. To improve this experience their things you can do that can ensure both your business and the agency move forward.
- Set goals and voice your expectations
Make sure the agency understands clearly your goals. These goals will enable the PPC agency to develop a plan that will push your business forward.
- Collect and share data from previous campaigns
Any data you might have may prove important to future campaigns. Share this information with your agency as this is the best way for them to learn how your audience’s pattern and behavior.
- Accept advice and suggestions
PPC agencies are experienced in this field and it is important to listen to them. They are the experts and this is why you hired them. Be open to suggestions if you want the best solutions.